early years of the 20th Century record stores produced sleeves that
advertised themselves and their wares.
These were usually
10”, but 12” and 7” are also found.
These sleeves could be plain sleeves, envelopes with a flap, or bags.
Often the record buyer would
convert a shop bag into a sleeve by the simple means of cutting a hole in the
centre to view the label.
could be paper, thin card or later plastic bags.
could use a generic design such as HMV’s or produce their own elaborate design.
Usually the design was printed on only one side, but sometimes both were used.
following catalogue is a simple alphabetical display of those so far found
issued by record stores (and other stores also selling records) across New
Most are for 78rpm discs. Click on the image for a larger image (@150dpi).
Since July 2018 the bulk of these sleeves now form
part of the Adam Miller Collection within the Archive of New Zealand Music at
the Alexander Turnbull Library.
Descriptive records for the sleeves are available
for browsing under the reference ATL-Group-00302 at the following URL:
(Last updated 13 July 2023)
©Adam Miller 2017+